How I feel about ‘brand voice’

I got 199 teabags, and i’m missing one

I am someone who gets very excited about crafting a story out of the blandest of scenarios (ask me how I found a ‘quirky’ way to apologise to a top tea brand’s customers that there were 199 bags in the box and not 200…) Working as Head of Marketing and Brand at a start-up led me nicely on to working with top UK businesses and famous brands to ‘zhuzh up’ their creative campaigns and copy. There was even a top FMCG in the mix, just to make my Mum proud.

Hey, nice genes.

For me, tone of voice (TOV) is a sandcastle I must dig up and build right at the beginning of any project. Your core messaging and voice is like your businesses DNA. If you don’t know your genes and tone from the start, then it takes an awful lot of edits and biscuits when it comes to fixing it.

Start a kon-ver-sey-shuhn.

I work with brands who want to build a genuine connection with their audience. Together, we craft relatable, down-to-earth content that greets their customers like a friend welcomes you with an extra flat white on a cold Monday morning. (Oak milk please). Everyone has room to experiment with sending some fun and story-filled communications to their customers.

If you’re looking for ‘BUY THIS NOW, SHOUTY, SHOUTY, BUY ONE GET ONE FREE’, I am not your lady. Content is best served with a side of value, education and humour. I believe even the most corporate of bods enjoy some light relief in their inbox, so let’s not be afraid of comedy and relatability.

Remote control.

As a remote freelancer I work from wherever I am in the world, which is usually yo-yoing between South London, North Wales and France, but if you’re based in the UK, then let me know. I love meeting teams and believe in nothing better than meeting for a good ol’ fashioned cuppa.

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